Open every day 9 am to 9 pm
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Find Your Self
Choosing where to buy cannabis is about more than picking a product off a shelf. It is about trust, guidance, and finding a place that respects both your curiosity and your comfort.
At SoulFlora, we make cannabis approachable, personal, and enjoyable. From the moment you walk in, our laid-back vibe and friendly team make you feel right at home. Whether you are exploring cannabis for the first time or you have years of experience, we want your visit to feel less like a transaction and more like a genuine connection.
SoulFlora was inspired by the idea that cannabis can be more than just a product—it can be an experience. We wanted to create a space that feels welcoming, curious, and full of discovery. A place where people can explore great products, connect with others, and feel a little more like themselves every time they visit. That guiding philosophy, “Find Your Self,” shapes everything we do, from how we design our store to how we train our team and select the items we carry.
Find Us on Route 23
Plan to take your time once you arrive. Our team will greet you at the door, answer your questions, and help you find what fits, whether it’s your first visit or your fiftieth. Remember to bring a valid ID, since we welcome adults 21 and older. If you’d rather skip the browsing, order ahead online and pick up in store. We’ll see you soon.
Address
2713 NJ-23 #5A Newfoundland, NJ 07435
Store Hours
Open every day · 9 AM–9 PM
Phone
(973) 409-4319

Questions, answered
Our menu is carefully curated to feature high-quality, trusted products that cater to every kind of consumer—from the curious first-timer to the seasoned enthusiast. We do not simply stock our shelves with whatever is available. Instead, we vet each brand and product for quality, consistency, and reliability. This means you can shop with confidence, knowing that what you take home meets a high standard.
To help you understand the breadth of what we offer, here is a look at the main product categories you will find with us:
One of the things that sets SoulFlora apart is our commitment to education. Cannabis can feel overwhelming, especially with the range of strains, formats, and dosages now available. Our team takes the time to explain the differences between products, how cannabinoids like THC and CBD interact, and what to expect from various consumption methods. We believe an informed customer is a confident customer.
When you have questions about dosage, onset time, or which product fits your goals, we are here to walk you through it. First-time visitors often appreciate our patient, judgment-free approach, while experienced enthusiasts enjoy digging into the finer details of terpene profiles and extraction methods. Whatever your level of knowledge, we meet you where you are and help you find your best fit.
We also host regular events that blend art, music, education, and culture, making cannabis more than a transaction—it is a shared experience. These gatherings bring people together, spark conversation, and celebrate the creativity that has always surrounded cannabis culture. We are not just a dispensary; we are a destination where community comes first.
Serving West Milford, NJ, Newfoundland, NJ, Oak Ridge, NJ, Highland Lakes, NJ, Hewitt, NJ, Stockholm, NJ, Butler, NJ, and Bloomingdale, NJ, we take pride in being a positive presence and a place where neighbors can connect. Our events range from live music nights to educational sessions and local artist showcases. Each one reflects our belief that cannabis can be a bridge between people, ideas, and shared moments of discovery.
We are customer-obsessed. We pride ourselves on the best customer service not just for cannabis but in any industry. We go above and beyond for our customers and prioritize community. That means listening closely, respecting your preferences, and making sure every visit leaves you better than when you arrived.
Here are a few ways we put that commitment into practice every day:
At the heart of everything we do is a simple invitation: come explore, connect, and discover. We built SoulFlora to be a space where you feel comfortable asking questions, trying something new, and leaving with products you trust. Cannabis should be enjoyable and personal, and we are honored to be part of your journey. Visit us and experience the difference for yourself—because when you walk through our doors, you are not just a customer, you are part of our community.
Educational pop-ups, the latest events and more.